National Accounts

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National Accounts2019-12-27T10:48:12+00:00

ALW National Accounts - Header Image

The National Accounts Program is a dedicated division within ALW devoted exclusively to assisting our Retail, Hospitality and National Roll-Out business partners by providing expert sales, service and support at every level of your project – from initial design concept to delivery and installation at the job site.

Our personable, hands-on approach helps designers and specifiers realize their creative vision by taking full-advantage of our well-established custom capabilities. Whether to better highlight merchandise, create a more flattering fitting room or produce a buzz-worthy entrance, our National Accounts partners can confidently rely on us to find the perfect lighting solution.

ALW’s products are engineered in California and manufactured in North America. By using standard product to create custom solutions, we give our National Accounts customers unique options by which to light their space along with quick turn around times.

We understand the needs of our National Account partners and our programs are designed to specifically address the unique challenges of our clients including tight budgets and changing schedules. ALW has extensive experience in successfully managing roll-out business and our nimble nature allows us to quickly address situations that arise in the field to ensure projects remain on schedule. ALW continually works to spot lighting trends and bring innovative products and ideas to our customers.

Distributor Program


The ALW National Accounts Distributor Program is designed to provide our distributors outstanding customer service and support from concept to completion. We work together with our partners to develop “spec lock” products, ensure all expectations are met, projects run smoothly and everyone is beyond satisfied with the results. Plus, we do our absolute best to offer our partners protection on specifications brought to us which in turns helps keep our successful partnerships strong and enduring.

Partners in the ALW National Accounts Distributor Program receive:

  • Dedicated National Accounts Sales and Support Team
  • Dedicated Inventory Levels to Meet Your Clients’ Timelines
  • Liberal Sample Policy
  • Convenient Invoicing Options
  • Signature Packaging & Shipping
  • Special Warranty Program
  • Marketing Co-op
  • Design Assistance
  • Product Development Input
  • Custom Product Capabilities
  • Aggressive Lead Times
  • Quick Turnarounds on Quotes

Retail Designer Program

As a leader on the forefront of retail lighting, ALW is pleased to offer designers, architects and other specifiers expert guidance, advice and support. We’ll help you determine and design the perfect lighting solution for any store, supermarket, restaurant, hotel or other consumer space you may be designing.

Contact National Accounts

To request product samples, specification assistance and/or design guidance, please contact our National Accounts Sales Manager (Ian Ielfield – with the following information:

Project Name:
Sample(s) Request (please provide catalog number and date needed by):
Design Assistance Request (please provide requisite drawings and files):

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