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Contact Us2020-10-08T20:17:09+00:00

Meet the Team

“Yes.” It’s one of our favorite words here at ALW. And we strive to say it often. When you ask for a customized luminaire, need an order shipped by a specific date or have other special requests; our goal is to reply, “Yes, we can do that.”

Of course, not every wish can be granted, but we promise to do our very best to find solutions that will meet your needs and those of your clients. And we’ll do so with a smile, timely communication and a steadfast commitment to delivering a world-class customer experience.

Key Contact Information

Phone: (510) 489-2530
Fax: (650) 249-0412

General Inquiries:
Marketing & Press Inquiries:
Finance & Accounting:

Executive Team

Jeff Croskey
Chief Executive Officer
(510) 489-2530 x140

Frank Lucero
Chief Financial Officer
(510) 489-2530 x112

Chris Varrin
Chief Design Officer
(510) 489-2530 x101

Mitch Dale
Chief Integration Officer
(510) 489-2530

Adam Cieciura
Vice President of Operations
(510) 489-2530

Sales Team

Jim Lindsey
Vice President of Sales
(303) 250-3274

Ian Ielfield
National Accounts & Southeast
Regional Sales Manager
(407) 625-6240

Lindsey Middlebrook
South Central
Regional Sales Manager
(512) 599-0262

Michael Shelly
North Central
Regional Sales Manager
(937) 624-9821

Cory Tysoe
Regional Sales Manager
(570) 236-3919

Rochelle Vaughn
Regional Sales Manager
(408) 904-8825

Nancy Escobar
Inside Sales Representative
(510) 489-2530 x118

Scott Sims
Inside Sales Manager
(510) 489-2530 x118

Agency Services Team

Roger Caticci Jr.
Agency Services Manager
(510) 489-2530 x100

Shannon McDaniel
Agency Experience Advocate
(510) 489-2530 x121

Roman Castillo
Customer Service Representative
(510) 489-2530 x105

Kasey Konkus
Customer Service Representative
(510) 489-2530 x122

Kenna Roberts
Customer Service Representative
(510) 489-2530 x123

Eddie Cortes
Technical Support Coordinator
(510) 489-2530 x150

JC Cortes
Technical Support Coordinator
(510) 489-2530 x151

Introducing The Wellness Collection - Human-Centric lighting & acoustic solutions designed for the WELL Building Standard™. Learn More